Shannon mentioned creative ideation briefly when we talked, and if you're wondering what creative ideation is, it's like brainstorming, only better.
If you've ever been in a brainstorming session that's unproductive or downright painful, (I had a boss who liked to pull us into meetings on the fly where we had no idea what the topic would be and basically put on the spot- not a recipe for productive idea generation) the notion that it can be creative, productive and even fun is a breath of fresh air.
Shannon's talk, at World Information Architecture Day, about leading creative ideation is a distillation of some of the classes she teaches and the kinds of sessions she and her Cooper colleagues lead with clients. If you're a manager (or even just someone who participates in brainstorming sessions) her presentation has tools and techniques that will make you think, "Hey, this could be really fun!"